Hi, we're UPDOGS.
Streetwear & accessories for the Puppy Community. Made by Pups since 2021, with lots of love and the occasional bark.
How It All Began
UPDOGS.STORE was founded in 2021 by Rusty and Spike based on a simple belief: Everyone in the Pup-Play community deserves access to high-quality, well-fitting fashion—regardless of body size or budget.
What started as a small idea quickly grew into an online store that truly understands the community. We know that authenticity and comfort go hand in hand—and that true inclusion starts with sizing. That’s why we offer sizes from 2XS to 6XL and work with every manufacturer to get the widest possible range of sizes available.
New Pack Leader Since 2023
When Rusty and Spike could no longer run the shop due to work commitments, Oreo—Puppy Germany 2022—stepped in and offered his help. Since 2023, he has been carrying on the UPDOGS.STORE brand with fresh energy and the same passion for the community.
Rusty and Spike remain active behind the scenes—because once you’re part of the UPDOGS family, you’re always part of the UPDOGS family.
What We Bark About
True Inclusivity
Fashion for every body type – from 2XS to 6XL. We strive to offer the widest possible range of sizes for every product.
Community First
By the community, for the community. We listen, learn, and grow with you.
Quality & Comfort
High-quality materials and comfortable fits that make you feel at ease. From meetups to the couch.
Authenticity
No hiding, just being. We celebrate who you are, wagging our tails and without compromise.
Why UPDOGS.STORE?
Because “Did you say UPDOGS.STORE?” is more than just a funny catchphrase: it’s an invitation to join our community, a playful nod, and a moment of joy.
That’s exactly what we want to be: approachable, friendly, and always with a smile.