ABOUT UPDOGS.STORE

By the community, for the community – since 2021.

Our History

UPDOGS.STORE was founded in 2021 by Rusty and Spike based on a simple belief: Everyone in the Pup-Play community deserves access to high-quality, well-fitting fashion – regardless of size or budget.

What began as a small idea quickly evolved into an online store that truly understands the community. We know that authenticity and comfort go hand in hand – and that true inclusion starts with sizing. That’s why we offer sizes from 2XS to 6XL and work with every manufacturer to get the widest possible range of sizes available.

A New Era Since 2023

When Rusty and Spike were no longer able to run the shop for professional reasons, Oreo – Puppy Germany 2022 – stepped in and offered his help. Since 2023, he has been carrying on the UPDOGS.STORE brand with fresh energy and the same passion for the community.

Rusty and Spike remain active behind the scenes – because once you’re part of the UPDOGS family, you’re always part of the UPDOGS family.

Our Mission

True inclusivity

Fashion for every body type – from 2XS to 6XL. We strive to offer the widest possible range of sizes for every product.

Community First

By the community, for the community. We listen, learn, and grow with you.

Quality & Comfort

High-quality materials and perfect fits – because you deserve the best.

Authenticity

No hiding, just being yourself. We celebrate who you are – without compromise.

Why UPDOGS.STORE?

Because “Did you say UPDOGS.STORE?” is more than just a funny catchphrase: it’s an invitation to join our community, a wink, and a moment of joy. 

That’s exactly what we want to be: approachable, friendly, and always with a smile.