About us

About UPDOGS.STORE

By the community, for the community – since 2021.

UPDOGS.STORE was founded in 2021 by Rusty and Spike out of a simple conviction.

Everyone in the pup play community deserves access to high-quality, well-fitting fashion – regardless of body size or budget.

What started as a small idea while taking a walk has developed into an online shop that truly understands the community.

We know that authenticity and comfort go hand in hand, and that true inclusion starts with sizes 2XS to 6XL .

In 2023, Oreo acquired the online shop and brand UPDOGS.STORE.

With fresh energy and the same passion for the community, we'll continue this together – and make it even better.

Fashion for every body – from 2XS to 6XL, because everyone deserves to feel good.

By the community, for the community. We listen, learn, and grow with you.

High-quality materials and perfect fits – because you deserve the best.

No hiding, just being. We celebrate who you are – without compromise.

Because “Did you say UPDOGS.STORE?” is more than just a funny saying: It’s an invitation to community, a wink, and a moment of joy.

That's exactly what we want to be: approachable, friendly and always with a smile

Are you ready to become part of our community?